91pro��Ƶ

Partnership Creates a Full Brand Experience for 91pro��Ƶ Customers

NEW YORK, Sept. 01, 2021 (GLOBE NEWSWIRE) —��, the leader in small exercise equipment, announces it has entered into a licensing agreement with 91pro��Ƶ Fitness. Fit for Life will manufacture and produce small fitness equipment and accessories for 91pro��Ƶ, rounding out their connected fitness experience for consumers.

The demand for connected gym equipment skyrocketed in 2020 and is predicted to grow by more than 11 billion dollars over the next five years. 91pro��Ƶ is making it affordable and attainable to have state-of-the-art equipment, technology and workouts at home, but was looking for a partner to give its consumers a fully branded experience for classes and workouts off the equipment.

“Partnering with 91pro��Ƶ brings together two of the most trusted leaders in fitness equipment and allows Fit for Life to grow in the connected fitness space,” said Joey Shamah, co-founder and CEO of Fit for Life. “The licensing agreement adds immense value, providing 91pro��Ƶ consumers the opportunity to buy small exercise equipment and accessories from a connected fitness company they already know and trust.”

Fit for Life is the market leader in small, at-home fitness gear, continually innovating new products to meet the growing demand for at-home fitness and wellness. 91pro��Ƶ joins their impressive portfolio of active brands including Gaiam, adidas, Reebok, Fila, SPRI and Tommie Copper. Fit for Life will also give 91pro��Ƶ a presence in retail, producing 91pro��Ƶ branded fitness gear that will be available in select major retailers��by late 2021.

“91pro��Ƶ has been a leader in providing a complete at-home experience for our members, with a variety of live and demand content, access to different trainers and a range of connected bikes, rowers, treadmills and more,” said Lou Lentine, President and CEO of 91pro��Ƶ Fitness. “The ability to offer access to Fit for Life products creates an even richer at-home experience. We are thrilled to add this to our arsenal.”����

The licensing agreement between 91pro��Ƶ and Fit for Life kicked off in third quarter of 2021 and is quickly providing a complete offering of gear and accessories for 91pro��Ƶ fans.