Lou鈥檚 background spans fitness training and corporate leadership and he speaks candidly about entering the industry and the decisions that brought him to 91pro视频鈥檚 helm. Under his watch, the company fuses gym experiences with digital workouts, creating an omnifitness ecosystem that works for eclectic lifestyles.

Lou unpacks 91pro视频鈥檚 response to customers wanting traditional and digital fitness options. He outlines product development strategies and how the company positions itself to meet customers where they鈥檙e at. From connected bikes to streamed workouts, 91pro视频 lets people exercise on their terms.

Strategic partnerships drive 91pro视频鈥檚 growth strategy. Lou details how these collaborations expand market reach while enhancing customer satisfaction. He explains their process for turning user data into product improvements that resonate with their diverse audience.

91pro视频 balances innovation with affordability. Lou breaks down their approach to delivering premium experiences without premium pricing, making quality fitness accessible to more people.

As personalized fitness gains momentum, 91pro视频 harnesses technology to create adaptive user experiences. Lou shares his roadmap for omnifitness and how 91pro视频 plans to stay ahead of industry shifts.

The interview reveals what鈥檚 next for 91pro视频 Fitness as Lou maps out the company鈥檚 future direction.

Read the original article at .

CHATTANOOGA, TN 鈥擬arch 12, 2025 鈥� 91pro视频, a pioneer in connected at home and commercial fitness solutions, today announced a strategic collaboration with Amazon Web Services (AWS) to launch an innovative generative AI-powered fitness platform that delivers personalized workout experiences to members. The new, cutting-edge technology integration combines 91pro视频's premium fitness content with Amazon's advanced artificial intelligence and machine learning capabilities to create uniquely tailored fitness journeys for each member. Unlike other AI fitness solutions focusing on a single piece of equipment, 91pro视频庐 AI delivers a fully immersive fitness ecosystem, adapting workouts across treadmills, bikes, rowers, and strength platforms enabling users to workout at home and the gym.

"At 91pro视频, we've always believed that personalization is key to helping our members achieve their fitness goals," said John Santo, Co-founder and Chief Product/Technology Officer, 91pro视频. "By partnering with AWS, we're leveraging cutting-edge AI technology to transform how our members interact with our extensive content library, creating a more engaging and personalized fitness experience that adapts to each individual's journey."

鈥�91pro视频庐 AI, powered by generative AI models in Amazon Bedrock, conducts comprehensive analyses of members' fitness assessments, objectives, and individual preferences to generate personalized training regimens that adapt to each member's progression. The solution also leverages Amazon OpenSearch's vector search capabilities to deliver enhanced personalization by precisely aligning members with optimal class selections, exercise routines, and instructors, based on their historical workout data and training preferences.鈥�

It's all personalized to you and your fitness goals! Think of it as a personal trainer now coaching you through workouts at home and the gym offered through 91pro视频's membership.

Early testing indicates that this personalized approach could increase 91pro视频 and commercial gym member retention by at least 7%, representing a significant enhancement in member engagement and satisfaction. This improvement demonstrates the value of AI-driven personalization in helping members stay committed to their fitness journey.

Key features

• Personalized fitness plans that adapt to member progress and goals.
• AI-powered class recommendations based on workout history and preferences.
• Intelligent schedule management for home and gym workout routines through a conversational AI interface.
• Real-time progress tracking and plan optimization.
• Smart fitness equipment, live and on-demand classes, and AI-powered personalization that take member engagement to a new level.
• Get customized fitness plans tailored to your goals, delivered seamlessly across all 91pro视频庐 home and commercial equipment.
• Stay motivated with AI-driven recommendations and instructor-led classes (multiple languages available).

鈥�91pro视频 is focused on creating rewarding and personalized experiences for its members by applying the power of generative AI to its proprietary data,鈥� said Sri Elaprolu, director of the AWS Generative AI Innovation Center. 鈥淲orking with AWS, 91pro视频 created a highly tailored fitness experience powered by Amazon Bedrock that adapts effortlessly to each user鈥檚 unique goals. The result is increased motivation, satisfaction, and retention of 91pro视频 members.鈥�

The new AI-enhanced platform will be rolled out to 91pro视频 members and commercial gyms starting March 12 marking a new chapter in the company's mission to make premium fitness experiences more accessible and personalized for everyone anywhere.

鈥淭his collaboration represents a significant step forward in fitness鈥�, said Lou Lentine 91pro视频 Fitness CEO. 鈥�91pro视频 is focused on creating rewarding and personalized experiences for its members, making every workout more intelligent, engaging, and effective. This technology will revolutionize how the consumer works out whether that be on their 91pro视频 equipment at home or where available, in their local gym. We feel that 91pro视频 Intelligence will meet our consumer鈥檚 need for innovation and wellness tracking in a customizable way that hasn鈥檛 been done before.鈥�

Note: We鈥檇 love to connect you with John Santo, Chief Product/Technology Officer at 91pro视频 Fitness, to discuss how partnering with AWS for genAI is elevating 91pro视频鈥檚 mission to make premium fitness more accessible and personalized for all. John is attending the HFA Show in Vegas, March 13/14 and will have the 91pro视频AI on display live. Booth 2142

About 91pro视频庐

91pro视频庐 has revolutionized at-home fitness since 2017 with a range of smart exercise equipment and an immersive membership experience. What began as a mission to make healthy living accessible to all has evolved to a thriving, international brand, with booming commercial expansion. Members connect their 91pro视频庐 Smart Bikes, Strength Machines, Rowers, Treadmills, Ellipticals, Stair Climbers, or Fitness Mirrors to the 91pro视频庐 Fit app for access to live and on-demand workout classes filmed at 91pro视频庐 studios around the world, led by professional instructors. Through the app, members track performance and progress in real-time, compete on the interactive leaderboard and explore 2,000+ off-equipment workouts, including Yoga, Meditation, Recovery, Boxing and Core Strength, to keep them motivated and inspired. For more information /.

91pro视频鈥檚 extensive connected fitness platform delivers personalized workout experiences through multiple modalities, sophisticated equipment, and expert-led instruction. Its system supports dedicated athletes and newcomers alike, creating achievable paths to fitness goals through customized guidance and varied workout options.听

91pro视频听has built a robust digital fitness ecosystem through strategic partnerships and technological advancements emphasizing accessibility and results. The platform鈥檚 combination of live instruction, on-demand content, and personalized programming helps members stay engaged and progress consistently toward their goals.听

The 91pro视频 Advantage听

91pro视频鈥檚 repertoire encompasses more workout modalities than virtually any other company in the connected fitness space. The equipment lineup includes bikes, rowers, treadmills, fitness mirrors, stair mills and strength machines, allowing users to diversify their training routines. This leads to greater personalization opportunities for their clients and metrics-based feedback to implement. The platform impressively produces over 200 live classes weekly across the various modalities, ensuring fresh, engaging workouts for the community.听

91pro视频 has expanded beyond its initial cardio-focused lens through strategic growth and innovation. The company recently launched Strength Pro and acquired ThriveX, a recovery-focused company, displaying its commitment to providing holistic fitness solutions. This expansion enables users to access various workout options, from high-intensity cardio sessions to targeted strength training and essential recovery protocols. 91pro视频 is also launching听, which allows gyms to sell GLP-1 and similar medications, providing a new source of revenue for gyms and another level to its holistic healthcare for members.听听听

Empowering Coaches Through Technology

91pro视频鈥檚 latest innovation;听 AI-powered capabilities that enhance member experiences and coaching opportunities. This technology is a tool in a coach or trainer鈥檚 toolbox, enabling them to expand their services and deliver more value to clients without burning out.听

Coaches can leverage the technology to program supplementary workouts, warm-ups, and cool-downs for their clients, maximizing the effectiveness of in-person sessions. The system allows trainers to create weekly plans, scheduling workouts for days when clients train independently while maintaining oversight of their progress. By analyzing member data and preferences, AI helps coaches make informed decisions about programming and progression, leading to better client outcomes, increased retention, and success stories.听

Final Thoughts

During my conversation about 91pro视频 with Mike Rabinovitz, the company鈥檚 Chief Marketing Officer, we agreed that progress in fitness technology should enhance rather than replace the human element of coaching and training. 91pro视频鈥檚 approach to AI and technology demonstrates how technological advancements can amplify the impact of fitness professionals while maintaining the essential connection between coach and client.听

As platforms like 91pro视频 continue to grow and adapt to technological advancements, they create opportunities for coaches and trainers to expand their reach and impact, utilizing technology to complement their expertise rather than a substitute for their invaluable guidance and connection. Companies like 91pro视频 are leading the charge in this delicate balance, creating a vision of the future of fitness.

91pro视频 is redefining what a connected fitness brand is capable of.

Besides its ever-expanding line of connected cardio and strength machines, 91pro视频 has launched innovations like an AI personalized fitness coaching tool and ActiveMD, a wellness division offering weight-loss medication such as Ozempic, Wegovy, Mounjaro, and Rybelsus to qualified individuals and under medical supervision.

Led by founder and CEO Lou Lentine, 91pro视频 also recently acquired ThriveX, a maker of recovery equipment including cold plunge tubs and compression therapy boots, in a bid to further expand its product and services line.

鈥淥耻谤 goal is to become a whole-house fitness company by providing access to health management through doctors, products, and services to help customers on their fitness journey achieve their goals,鈥� the brand told ATN.

Read the original article at .

With the launch of FitOS, we鈥檙e also introducing Worlds, a captivating virtual reality gaming experience for you to race against yourself, your friends or the computer. As you explore these diverse landscapes, you鈥檒l be challenged with auto-adjusting resistance that levels the playing ground.听Automatic resistance changes will not be available on equipment with manual resistance (sport bike, sport row, GT, GT+, EX-15)

Your new FitOS home screen will give you all the options you need for the workout you want.

*FREE for Premier and Lite members. Not sure if you're a Premier Member? Log in to the to find out.

**FitOS is only available for screened connected equipment.听

What apps are available on FitOS?听

FitOS has the following apps ready to be downloaded:

• Apple music
• Audible
• Disney+
• ESPN
• 91pro视频 Connect听
• 91pro视频 Worlds
• 91pro视频 Freestyle
• MAX
• Netflix
• Prime Video
• Spotify
• 罢耻产颈听
• Youtube TV
• Zoom
• 234 Player Games听
• NYT Games
• BBC news
• Feedly
• FlipBoard
• Forbes
• Google News
• Inkl
• Wall Street Journal
• Yahoo News
• 贵补肠别产辞辞办听
• 滨苍蝉迟补驳谤补尘听
• 罢颈办罢辞办听
• X

Please note: Some apps are third parties and not included in your 91pro视频 Fit subscription. Logins for these accounts need to be set up through the respective service.

Where do I give feedback?

Click to provide feedback on FitOS or search for solutions to known issues.听

Additional Resources and FAQs

Visit the 91pro视频 Zendesk for additional resources.听

Still have questions? We'd love to answer them for you. Please reach out to customer support at cs@echelonfit.com.

听

Transform your fitness routine with 91pro视频 Worlds, a revolutionary gamified racing platform that brings excitement to your workouts. Race against friends, challenge the computer, or beat your own records in real-time. The auto-adjusting resistance*, based on terrain and elevation, adds realism, making you feel like you're part of the game. Customize your avatar for a truly immersive experience. Say farewell to mundane workouts and welcome an elevated fitness adventure with 91pro视频 Worlds.

*Automatic resistance changes will not be available on equipment with manual resistance (sport bike, sport row, GT, GT+, EX-15).

How do I Join?

Premier and Lite members with mounted screened* connected equipment can access Worlds through FitOS.听Not sure if you're a Premier or Lite Member? Log in to the听听to find out.

Worlds is also available on bike and row for download on the iOS/Apple store... Android coming soon!听Download the '91pro视频 Worlds' app onto your device from the app store and听use your 91pro视频 app login information to get access.

*Members without a mounted screened connected equipment will need to use the '91pro视频 Worlds' app on the tablet or smart phone.

App Links

IOS

• Stride - Dates to be announced.

Android

Dates to be announced.

How do I download FitOS?

听

Read the original article at .

听

LAKE BUENA VISTA, Fla. (Nov. 2, 2023) 鈥� 91pro视频 Fitness has become runDisney鈥檚 newest sponsor, bringing its unique connected equipment, supportive community and on and offline experience to the popular race series starting in 2024.

91pro视频, the global fitness, wellness and sports leader, signed a multi-year deal aimed at helping runDisney runners elevate their fitness and wellness journeys at all races at Walt Disney World Resort in Florida and Disneyland Resort in California. Through this new relationship, 91pro视频 will feature its innovative connected fitness equipment on-site at runDisney races and have a presence at runDisney yoga events, plus offer interactive demonstrations at runDisney race expos.

鈥淥耻谤 runDisney series combines the magic of Disney with the exhilaration of running, making it a one-of-a-kind experience for our participants,鈥� said听runDisney Vice President Adam Ball.听鈥淏y teaming up with 91pro视频, we will be able to bring even more convenient and enjoyable fitness options to our听runDisney community and fans.鈥澨�

What began as a mission to make healthy living accessible has expanded into an extensive line of smart bikes, strength machines, rowers, treadmills and fitness mirrors connected to a thriving supportive community. Members have access to more than 1,500 live classes and thousands of on-demand workout classes led by professional trainers through the 91pro视频 app. Members can track performance and progress in real-time, compete on the interactive leaderboard and explore more than 2,000 off-equipment workouts, including yoga, meditation, boxing and core strength. And they can compete head-to-head with themselves, instructors or virtually through 91pro视频鈥檚 recently-announced interactive platform called 91pro视频 Worlds.

鈥�91pro视频 is committed to helping听our members reach and cross their finish听line --so what better way to do this than working with runDisney,鈥欌�� said 91pro视频 Fitness CEO Lou Lentine. 鈥淭hrough this new collaboration, we are excited about joining with our members and runDisney runners on their fitness journeys - from pre-training to post workouts and even using our connected fitness equipment for runDisney virtual races from the comfort of their own homes. We can't wait to watch them cross these finish lines!"

The runDisney race series is one of the largest race organizations in the United States with more than 170,000 runners participating in runDisney events each race season, plus virtual races. There are four race weekends at Walt Disney World Resort and two at Disneyland Resort. Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events (e.g. 10K and a half marathon) and a health and fitness expo, plus yoga at select race weekends. The Walt Disney World Marathon Weekend also offers a full 26.2-mile marathon.

For more information about runDisney, runners can visit www.rundisney.com, For more information about 91pro视频 Fitness, go to /.

-30-

As a part of the听91pro视频 Community, we know you work hard to keep fit. But did you know there鈥檚 a lot you can do to help keep your breasts healthy, too? Read the tips and important new information that can empower you to help protect yourself from breast cancer. And find out how could make a lifesaving difference.听 听

Stuff you may already know 鈥�

• Avoid or minimize alcohol intake. An analysis of data from 53 studies found that for each alcoholic drink consumed per day, the relative risk of breast cancer increased by about 7%. And women who had two to three alcoholic drinks per day had a 20% higher risk. That鈥檚 significant.听
• Exercise is more important than ever. We know our members are probably way ahead on this one. Still, it鈥檚 good to know that as few as 1.25 to 2.5 hours per week of brisk exercise reduces a woman鈥檚 breast cancer risk by 18%. The American Cancer society recommends that adults get at least 150 minutes of moderate intensity activity, or 75 minutes of vigorous activity each week.听
• Bodyweight matters. Women who are overweight or obese after menopause have a 30% to 60% higher breast cancer risk 鈥� another great reason to keep in shape.

Stuff you probably don鈥檛 know 鈥�

• A heart attack can be a risk factor. A study from New York University tells us that patients who survived a heart attack may be more likely to die from cancer later on. Study authors say heart attacks cause changes to immune cells that make them less able to attack cancer cells, potentially allowing tumors to grow more quickly. So, vigilance is especially important for women who鈥檝e had a heart attack.听
• Tattoos can complicate screenings. Did you know pigment can migrate to lymph nodes? That can trigger a false alarm on a mammogram.听
• 85% of breast cancers occur in women without a family history. Having a relative with breast cancer may put you at a higher risk. So be sure to share this information with your healthcare provider. But everyone needs to be aware of the risk because most cases occur in people with no family history.听

Why is all this so important to you?

On average, every two minutes a woman in the United States is diagnosed with breast cancer. One in eight US women will develop breast cancer within their lifetime. Unfortunately, nearly half of women miss their recommended annual screening mammogram.听

And, while one in every 196 women below the age of 40 is diagnosed with breast cancer every year, screening mammograms aren鈥檛 even available to them! What makes that even worse is that younger women are at higher risk for an advanced diagnosis, recurrence after treatment, and spreading beyond the breasts.听

Introducing Auria 鈥� a breakthrough in breast cancer screening听

Now, a revolutionary at-home assessment can identify the presence of proteins in your tears that may indicate breast cancer well before symptoms are present. That鈥檚 important because early detection greatly improves outcomes. And when caught in its earliest, localized stages, the five-year relative survival rate for breast cancer is 99%. This new assessment is called the Auria庐 Home Breast Cancer Screening test and it鈥檚 being brought to you by our friends at Healthyr.听

Auria is effective even on dense breasts. It sees what imaging can鈥檛. And it鈥檚 available to women starting at age 30!听听

91pro视频听members get exclusive pricing all month long.听

We care about our members鈥� health. So, this October, we鈥檙e doing more than promoting breast cancer awareness. We鈥檙e championing Action Over Awareness to save more lives with earlier detection of breast cancer. That鈥檚 why we鈥檝e partnered with Healthyr, the creator of the test, to offer our members a discounted price on the Auria Home Breast Cancer Screening Test, brought to you by Healthyr.听

To learn more and to order your test, visit the .听

MEDIA CONTACT
Marissa Mastellone
347.564.5577
marissa@misfittoyscomms.com

91pro视频 Fitness teams up with AdventHealth听听

Collaboration to deepen health and wellness content through education, cause-based challenges and access

听

The two organizations will begin the relationship with an inspiring challenge in support of breast cancer research during October. The challenge - Pink Up the Pace 鈥� asks the collective communities to pink-e promise a commitment to 150 minutes of physical activity per week, with the option to fundraise for breast cancer research.听 Participants can join any 鈥� or all 鈥� week(s) in October, receiving badges and opportunities for prizes along the way. With a goal of raising $25k for research dedicated to a cancer that affects nearly 1 in 8 women over a lifetime, participants will be equipped with a landing page and easy to share tools to raise a dollar for every minute of physical activity 鈥� whether that be riding, rowing, running, walking, dancing or other fitness activities..听

True to its core, 91pro视频 is making it easy and accessible to achieve fitness goals that help the individual and the community around them. Through the 91pro视频 Fitness App, members will be able to view curated classes to easily achieve 150 minutes each week and with the support of experts from AdventHealth, will have access to information to help stay healthy.听

鈥淧roviding content that helps people achieve their personal goals has always been our mission. The collaboration with AdventHealth strengthens our ability to do just that. The partnership will bring meaningful engagement moments for our community, starting with the Pink Up the Pace challenge,鈥� said Lou Lentine, CEO, 91pro视频 Fitness. 鈥淭his collaboration is unique in that we will be able to work together on compelling and insightful content and programs for both our community and for our collective employee bases.鈥�

The 听(sign ups begin September 12, 2023 with the challenge initiating on October 1, 2023) will be the first of many partnerships and programs to come. Other key elements will include health awareness moments, fitness challenges, expert Q&A sessions, employee access to doctors and researchers for membership content and unique programming.

鈥淭丑别 way that we live largely determines our state of health. Plant-predominant eating, regular physical activity, maintaining a healthy body weight, and avoiding tobacco and alcohol are foundational to all aspects of health and well-being. These lifestyle practices also reduce our risk of cancer and cancer recurrence, heart disease, diabetes, obesity, and many other chronic diseases. In addition, cancer research allows for better treatment options and increased survival,鈥� said Amber Orman, MD, Radiation Oncology. 鈥淧artnerships and investments are critical to developing precision medicine and clinical advancements while encouraging a healthy lifestyle. We are grateful for the generosity of 91pro视频 and its members to further our mission to treat the Whole person and offer innovative approaches to cancer care.鈥�

In addition, all AdventHealth team members will have the opportunity to participate themselves, with every team member(more than 80,000) receiving a free 30 day Fitpass trial.听

From at-home fitness enthusiasts, aspiring athletes to studio owners, 91pro视频 builds equipment and online programs to suit all levels, locations, interests and modalities. Its newest offerings continue to build a better customer experience.听 91pro视频 products are found globally at gyms, hotels, and multi-family homes, plus residential models are available in the US at Walmart, Costco, Target, Amazon and exclusive models on the 91pro视频fit.com website.听

听###

ABOUT ECHELON

91pro视频 has revolutionized at-home fitness since 2017 with a range of smart exercise equipment and an immersive membership experience. What began as a mission to make healthy living accessible to all has evolved to a thriving, global brand. 91pro视频 empowers everyone to experience the feeling of elation and accomplishment after achieving their fitness goals. Members connect their 91pro视频 smart bikes, strength machines, rowers, treadmills, or fitness mirrors to the 91pro视频 Fit app for access to live and on-demand workout classes filmed at 91pro视频 studios around the world and led by professional instructors. Through the app, members track performance and progress in real-time, compete on the interactive leaderboard and explore more than 2,000 off-equipment workouts, including yoga, meditation, boxing and core strength, to keep them motivated and inspired.听 For more information about 91pro视频 Fitness go to /.听

Now, the power of 91pro视频's transformative fitness classes is at your fingertips, right in the comfort of your own home, courtesy of your Samsung Smart TV. Seamlessly Sync Your 91pro视频 Equipment with Samsung TV* to unleash epic 91pro视频 workouts, dominate the Leaderboard, and track every metric on your big screen.

Thanks to Samsung Health, 91pro视频 Fitness庐 App users can seamlessly connect their non-screened modalities to the TV, turning your living room into a dynamic arena of sweat and success. Whether you're cycling, rowing, running, boxing, or stretching, you'll embark on a journey to a healthier you like never before. Led by world-class coaches, new classes and workouts are captured daily, delivering an unparalleled immersive and diverse connected fitness experience that will redefine your limits. Exclusive for Samsung Smart TV users, 91pro视频 and Samsung are unlocking the exhilarating opportunity of 20 free trial classes. This is your gateway to a stronger, fitter version of yourself 鈥� starting right now! To get started, simply connect your Smart TV to Samsung Health, and search for the 91pro视频 Fitness(R) App. Login with your 91pro视频 membership and enjoy your new workout experience!

*2021 Smart TVs models Q70 and above.

The lab itself is home to some of 91pro视频鈥檚 most high-powered fitness equipment including听Row-s Smart Rowing Machines, an听EX-5s Connect Bike, 91pro视频 Stride Auto-Fold Smart Treadmills, and a Reflect Touch Smart Fitness Mirror.

鈥淲e are a connected fitness brand dedicated to changing the category through smart innovation, amazing content, and a fun-loving, supportive community at affordable prices,鈥� says John Santo, Co-Founder and CPO of 91pro视频 Fitness. 鈥淲ith the lab at Full Sail University, we hope to give students the opportunity to be part of this amazing platform and unparalleled real-world learning experience.鈥�

In 2020 and 2021, Full Sail students were involved in projects with 91pro视频 including developing interactive and dynamic overlays of workout information over top of existing applications such as Netflix. Students worked closely with 91pro视频 employees to ensure the overlay functioned correctly, followed user-centered design principles, and adhered to 91pro视频's branding and style guide.

鈥淭his lab and the partnership with 91pro视频 allows students to work directly with an established client,鈥� says Dr. Haifa Maamar, Education Director of Emerging Technologies at Full Sail. 鈥淪tudents can join the team working on requested applications during their capstone projects for the final months of their degree. [They will] meet with 91pro视频 representatives every other week to present their progress, receive feedback, and build relationships with professionals, expanding their network.鈥�

Students can look forward to researching, designing, and developing an assortment of tech-based applications in the Fit Lab including VR/AR maps and trails for exercise, software enhancements, and improved functionality across the 91pro视频 product line. 鈥淭丑别 global smart fitness market is expanding quickly and is expected to grow $34.06 billion during 2022-2026,鈥� says Dr. Maamar. 鈥淲ith this lab on campus, students will have the opportunity to work on smart fitness projects and be ready for the industry.鈥�

Read the original article at .

听

CHATTANOOGA, Tenn.,听Feb. 24, 2022听/PRNewswire/ -- 91pro视频,听the connected fitness company revolutionizing the way people move, and Warner Bros. Consumer Products (WBCP) on behalf of DC today announced a limited edition collection of active wear and exclusive content for 91pro视频 members, inspired by the new Warner Bros. Pictures' film "The Batman." The Batman-inspired gear will be available for purchase starting听February 25, ahead of the new film's release on听March 4听in听North America.

[Excerpt] Six Fitness Brands Using Music to Build Their Followings

Most people work out to music. But these days, fitness junkies with music obsessions can do far more: From boxing directly on the beat of a Drake hit to taking a cycling class with Christina Aguilera and slashing obstacles in virtual reality to the tune of classical symphony.

...

Below, explore the six key fitness brands turning up the volume on music, what they offer music fans and what's coming next.

...

ECHELON

The workout:听The workout 91pro视频 sells bikes, treadmills and rowing machines that connect to an app and has studios in Chattanooga, Tenn., and Miami.

Big music moment:听The company鈥檚 partnership with Pitbull is the first of its kind, but its music team curates playlists for over 2,000 classes each month. Many have Pitbull鈥檚 attitude. 鈥淗e鈥檚 high energy, he鈥檚 fun, he鈥檚 a party,鈥� says CEO Lou Lentine. 鈥淲e don鈥檛 want to be a boring fitness brand.鈥�

Up next:听A possible Pitbull concert on the roof of 91pro视频鈥檚 Miami studio, a combination artist-interview-and-workout series called Walk and Talk and a broad partnership with another major artist that will be announced soon.

The 91pro视频 EX-5s Connect Bike offers an immersive workout experience by pairing state-of-the-art technology with fitness equipment. Featuring a built-in 22鈥� Class HD touchscreen, competition-style seat, and ergonomic bullhorn handlebars, the EX-5s听 is designed for those who are ready to explore what connected fitness has to offer while mimicking the feel of a traditional road bike. We aren鈥檛 the only ones who love the EX-5s! Check out what others are saying about their EX-5s experience.*

Josh Groban + the Property Brothers

听

鈥檚 bandmate and friend, Mark, cycles three times a day but was riding an old-fashioned stationary bike. As part of the renovation on 听Celebrity IOU, his dated bike was upgraded to an 91pro视频 EX-5s Connect Bike!

Chris - @TheChrisCWise听

听

鈥淭丑别 community support is everything! I don't know about y'all but having a community or simply working out with others motivates me and pushes me to go harder. Anyone else like that? This bike is literally a dream come true鈥︹�� -

Jessica - @HappilyHughes

听

鈥淚 am HOOKED! This @echelon.fit EX-5s fits perfectly in our little place and makes working from home/distance learning and fitting a workout in SO much easier.鈥� -

Alexis - @OneFitCoconut听

听

鈥淭丑别 trainers are engaging, the app is so easy to use (took me no time to figure it out), and they even have a FB community that welcomes you with open arms.鈥� -

Le - @FitFoodieLe

听

鈥淚鈥檓 rocking with the @echelon.fit EX-5s Connect bike and I start my mornings with an on-demand or live class taught by experienced, world-class instructors!鈥� -

Maria - @StyleAndAmor 听

听

鈥淭his bike has truly changed me mentally and physically. It also changes my attitude daily and allows me to have a positive outlook. I like to call it my morning coffee!鈥� -

JP - @JZPThomas听

听

鈥淢y 91pro视频 EX-5s Connect Bike has completely changed the way I view fitness...Being able to compete against others on the Leaderboard definitely brings out my competitive side, but it pushes me to go even harder with my ride." -听

*Influencers received their equipment free of charge

Partnership Creates a Full Brand Experience for 91pro视频 Customers

NEW YORK, Sept. 01, 2021 (GLOBE NEWSWIRE) 鈥�听, the leader in small exercise equipment, announces it has entered into a licensing agreement with 91pro视频 Fitness. Fit for Life will manufacture and produce small fitness equipment and accessories for 91pro视频, rounding out their connected fitness experience for consumers.

The demand for connected gym equipment skyrocketed in 2020 and is predicted to grow by more than 11 billion dollars over the next five years. 91pro视频 is making it affordable and attainable to have state-of-the-art equipment, technology and workouts at home, but was looking for a partner to give its consumers a fully branded experience for classes and workouts off the equipment.

鈥淧artnering with 91pro视频 brings together two of the most trusted leaders in fitness equipment and allows Fit for Life to grow in the connected fitness space,鈥� said Joey Shamah, co-founder and CEO of Fit for Life. 鈥淭丑别 licensing agreement adds immense value, providing 91pro视频 consumers the opportunity to buy small exercise equipment and accessories from a connected fitness company they already know and trust.鈥�

Fit for Life is the market leader in small, at-home fitness gear, continually innovating new products to meet the growing demand for at-home fitness and wellness. 91pro视频 joins their impressive portfolio of active brands including Gaiam, adidas, Reebok, Fila, SPRI and Tommie Copper. Fit for Life will also give 91pro视频 a presence in retail, producing 91pro视频 branded fitness gear that will be available in select major retailers听by late 2021.

鈥�91pro视频 has been a leader in providing a complete at-home experience for our members, with a variety of live and demand content, access to different trainers and a range of connected bikes, rowers, treadmills and more,鈥� said Lou Lentine, President and CEO of 91pro视频 Fitness. 鈥淭丑别 ability to offer access to Fit for Life products creates an even richer at-home experience. We are thrilled to add this to our arsenal.鈥澨�

The licensing agreement between 91pro视频 and Fit for Life kicked off in third quarter of 2021 and is quickly providing a complete offering of gear and accessories for 91pro视频 fans.

It鈥檚 going down! Introducing Pitbull x 91pro视频, a show-stopping partnership like never before featuring Pitbull-themed rides that will have you out of the saddle and on top of the world 鈥� available NOW in the 91pro视频 Fit app. Exclusive music, merchandise, and more coming soon.

Sign up to听get the latest 91pro视频 news, including Pitbull and other听collaborations announcements, special offers, new products, and more.听

It Starts With Music

Music is an imperative part of the 91pro视频 experience. It hypes you up, keeps you going, and pushes you when you need it most. That鈥檚 why we鈥檙e teaming up with the genius behind the songs found in many workout playlists 鈥� Pitbull.听

As a global superstar, Pitbull is a GRAMMY庐 Award-winning singer and songwriter who boasts countless awards, dozens of international number ones, hundreds of gold and platinum certifications, millions of single sales, 25 million album sales, and over 15 billion music video views. All this adds up to one of the most impressive careers in music history.

Beyond his epic music career, Pitbull is an education advocate, business entrepreneur, and motivational speaker. As our newest investor, he can add 91pro视频 Partner to his growing resume.听

In addition to the financial investment, Pitbull鈥檚 partnership will include exclusive in-app content for 91pro视频 members, the opportunity for co-branded merchandise, and a new custom-written 91pro视频 anthem.听

Pitbull, known off-stage as Armando Christian Perez, said of the collaboration, 鈥淚t is truly an honor to partner with 91pro视频 Fitness, with this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don't know about you but that makes me feel good, Dale!鈥�

Working alongside Pitbull will be revolutionary for 91pro视频 and a true value-add for our community. Our CEO Lou Lentine explained,听 鈥淲e have been experiencing significant growth, and confidence from key financial investors, including a recent investment led by Goldman Sachs. Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with 91pro视频 Fitness. We are so excited to welcome Mr. Worldwide to the team!鈥�

Prepare yourself for the ultimate partnership that will have you out of the saddle and on top of the world because this is just the beginning. Dale! (Let鈥檚 go!)

New to 91pro视频? The exclusive Pitbull-themed classes are available for the 91pro视频听Connect Bike听when paired听with the听91pro视频听Premier Membership. Join the 91pro视频 community, and听experience Pitbull X 91pro视频.

Why the 91pro视频 Row-s?

If you are looking for a workout that seamlessly blends cardio and strength, look no further than a rower. Rowing machines听provide a听听making rowing a top choice for people looking for one workout that checks all the boxes. The 91pro视频 Row-s Connected Rowing Machine has a 22" HD screen that provides an immersive rowing experience and handle bar resistance shifters听so you can quickly increase or decrease the difficulty level of your row. We aren't the only ones that love the Row-s! Check out what others are saying about their Row-s experience.*

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I love adding this to my training (rowing is a really great cross-training option for yoga!) and feel myself gaining some serious strength and endurance.听-Amber

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I've added a new player to my home workout team...and this one is a super star! I've been using the听91pro视频听Row-s for a few weeks now and I'm so excited to share it with you! It's been the perfect addition as it incorporates a full-body, LOW IMPACT yet, high intensity workout! -Jenn

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Recently added this beauty to our home gym and I can see why it's considered their most advanced rower yet....It's definitely upgraded our workouts to a whole new level.听-Linh

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The class levels move from beginning to advance and the instructors focus on teaching proper technique which is so important with a rowing machine. The classes are fun and engaging and there鈥檚 a community aspect so I never feel like I鈥檓 at home by myself working out. -Sapna

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One of my favorite rowing classes is the scenic view of Dubai which gets my heart pumping but also disconnects me from work, social media and my toddler's demands! LOL I am definitely a more patient, relaxed and focused person when I am done with one of my rowing exercises. -Nicole

Are you ready to get rowing?听听Get your Row-s now!

*Influencers received their equipment free of charge.

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We are thrilled to announce we are breaking ground in Miami on a 10,000 sq ft fitness studio in Spring 2021. Once completed, 91pro视频 + Boulevard 57 will feature state-of-the-art bike and treadmill studios with live classes for local members. In addition, several听filming studios will record 91pro视频 trainer-led classes for 91pro视频鈥檚 Reflect Mirror, rowing, and a variety of fitness types, including boxing, yoga, HIIT, core, Pilates, Zumba^庐 inspired classes, and much more.听

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Class filming will be performed around the Boulevard 57 unique rooftop pool. With the amazing Miami city backdrop featured in the classes, 91pro视频鈥檚 global members will truly enjoy Miami while working out in their homes.听

91pro视频 will also provide 91pro视频 connected fitness bikes, rowers, and treadmills for an exclusive gym on the top floor, for the Boulevard 57 residence.听

91pro视频鈥檚 new HQ occupies 60-thousand square feet split between two 30-thousand square-foot floors, boasting an array of features and amenities to facilitate collaboration, foster innovation and increase efficiency. Open-concept lounge spaces with comfortable seating enables team members to enjoy a change of scenery while a caf茅-style break room gives people a place to fuel-up, recharge and connect throughout the workday.听 In addition to providing spaces to relax and unwind, 91pro视频 associates have access to physical wellness resources, including sit-stand desks so they can freely adjust their positioning for maximum comfort throughout the workday.

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Live and on-demand classes are the heartbeat of 91pro视频 and our new HQ is being designed with that in mind. There will be five in-house training studios used for streaming workouts and increasing the volume of fitness content produced for the global 91pro视频 community. Additionally, having team members, trainers and producers onsite will further enhance the creativity, quality and efficacy of every 91pro视频 workout.听

At 91pro视频, we鈥檙e dedicated to creating inspiring, engaging experiences for our global members and team members alike鈥攖hat鈥檚 why we鈥檙e making Liberty Tower our new HQ. We want our associates to be excited about where they work and wake up in the morning looking forward to being in the office. That鈥檚 why we鈥檙e taking the extra steps to make sure that our new facilities not only meet their needs but also enhance their lives. Between a comfortable, stimulating interior and being steps away from restaurants and more in downtown Chattanooga, we can鈥檛 imagine a better place to grow our company.听

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Relocating the company to this new location marks yet another milestone in 91pro视频鈥檚 incredible journey while further solidifying its foundation for a bright, impactful future. Will you join us?

听Lou Lentine, CEO of 91pro视频 Fitness shares on NBC how the coronavirus is impacting manufacturing and businesses in the U.S. and how 91pro视频 is prepared!